Global Tivoli User Community: TUC Sponsorship

Tivoli Software Global User Group Community Sponsorship Program

Why should your company sponsor the Global Tivoli Software User Group Community (TUC)?
The TUC is the largest information and community hub for Tivoli user groups, business partners, IT professionals and business users worldwide. The community is a key element of the Tivoli software ecosystem and is comprised of end users, influencers and decision makers. The TUC currently includes over 95 user groups around the world, comprising over 23,000+ community members.

The benefits of a TUC sponsorship
Sponsorship allows your organization to reach a targeted audience of 23,000+ Tivoli professionals - decision makers, influencers and users worldwide. The TUC provides IBM Business Partners the opportunity to:

Extend your brand's visibility to the largest organized group of Tivoli professionals worldwide with over 23,000 + members
Engage with over 140 global user groups around the world
Create greater awareness of your solutions and capabilities through online events and the Member and Vendor Partnering Zone
Post your organization's news directly
Generate leads and establish new customer relationships
Exchange ideas/information with customers
Monitor the pulse of the Tivoli customer base
Partner with other member or vendors in our Member and Vendor Partnering Zone
Gain recognition by IBM sales people as an active player in the ecosystem

Sponsorship results and testimonials
Our program has been successful in driving results. Look at what other sponsors have to say:

Hyperformix

"The Global Tivoli Community has enabled Hyperformix to increase its exposure more broadly within the Tivoli market. By sponsoring the Community and local user groups and participating in the Member and Vendor Partnering Zone it has helped us to get more engaged with Tivoli users at the grass roots level and has provided us with a number of valuable leads. We have already recouped on our investment and we look forward to continuing to support the Global Tivoli Community."

Tivoli Associates

"We are honored to be affiliated with the Global Tivoli Software Community, the home of the world's largest group of Tivoli professionals. Being a platinum sponsor of this premier community is an exciting way for us to expand our reach while continuing to stay in the know about what hot topics are being discussed in the community. Our involvement will help our company as we continue to enhance and mold our innovative and unique services to meet the needs of our customer base."

Sepaton

"Sponsoring the Global Tivoli User Community is an excellent opportunity for us to continue to create close connections to those with whom we do business. As proponents of customer collaboration, SEPATON is excited to be supporting the online and offline collaborative services and overall community effort driven by the members of the Global Tivoli User Community."

Gambit

"This is an excellent partnership for us, when you look at our core customer and the demographics of the group, it's a perfect match. We are enthusiastic about the opportunity to reach so many Tivoli professionals, and to be able to connect with them through the tools offered on the website."

Our sponsorship program and pricing
Our sponsorship offerings are designed to provide business partners with the flexibility to meet your changing business needs and can fit any budget. Here is an overview of the various sponsorship offerings with pricing and benefits:

Website Sponsorship
Post your organization's news, events and solution information in our Member and Vendor Partnering Zone and business partner news page. Web sponsorship also includes newsletter insert and press release. Best value at only $5,000 per year.

Community Webcast
Target a broad audience with a full service webcast that includes event promotion, Q/A session, lead passing and archiving. Great lead generation opportunity at $3,000 per webcast.

"Ask the Experts" live online jam
Let your experts showcase their knowledge and engage a technical audience through this 4 hour online jam session. Ideal for reaching install base users and identifying upsell/cross-sell opportunities. Priced at $3,000 per event

Newsletter sponsorship
Our bi-monthly newsletter reaches over 15,000 Tivoli professionals with higher than average open rates and click-though rates. Flexible pricing options are available from $500- $850 per newsletter

Local User group sponsorships
Allow flexibility in targeting over 90 user groups within your service area - local to worldwide coverage

Our special offers - Act now and receive savings on bundled packages and discounted offers to reach multiple IBM user communities (WebSphere, Tivoli, Rational)

FAQ's

Website Sponsorship

Gain brand awareness and the maximum amount of exposure to the community with our best value at only $5,000 per year.

Includes:

Premier Logo Positioning - upper right hand corner of the Tivoli website banner.
- Logo can be seen on all pages
- Rotating logos on page change or site refresh.
- Logo appears on the Login page
  (Logo Size requirements - Approximately 80 Pixels max. Width - 40 Pixels max. Height. All logos are approximately the same size)

Press Release to the entire Global Tivoli Software Community Membership announcing your company as our new sponsor.
- Includes your company logo
- Includes links back to your company

One article/announcement on your company included in one edition of TUC Bi-monthly Newsletter. (You can choose the month, some restrictions may apply)
- Includes a 150 word article in the newsletter under the appropriate product category with a link back to your website for the full article.

Opening the door for linkages with the local Tivoli user groups
- We promote your company as a source of supportive resources to our user group leaders and encourage them to reach out to your company for support and involvement in their local user group meetings.
- We can also create a customized offering to reach a limited number of user group based on your coverage requirements

Inclusion on our Sponsor Page
- Sponsor logo- linkable to your organization's website
- Brief description of your company's Tivoli activities (approx. 50 words)
- Logo appears on the Login page
- Free web page on our website in our "Member and Vendor Partnering Zone" (12 Months)
- Includes your own webpage that you can update independently
- Your company logo positioned at the top of this page
- All news items are aggregated on the TUC homepage on the "News" tab.

As a website sponsor you are eligible for discounts on all of our other business partner engagement opportunities. These discounts are subject to change, so please check with the community manager for pricing details.

Community Webcast
Present a technical focused presentation to our targeted audience of Tivoli professionals and generate leads, only $3,000 per webcast.

We handle all of the promotions and webcast logistics
Your webcast is promoted to our entire community
- Email promotion - several touches prior to event including confirmation
- Community home page promotion
- Webcast page promotion
- Newsletter promotion
- We encourage you to promote this webcast to your customers as well for optimum value.

Webcast includes:
- One rehearsal prior to the event
- Audience polling option
- Q and A options
- Desktop sharing
- Break out sessions

Lead generation
All attendee registration information is provided to your company following the webcast
- Includes, full names, company name, job titles, telephone numbers, email addresses
- Polling results are provided
- Recording provided and archived on our website

Ask the Experts Online Jam!
The TUC offers IBM Business Partners a unique opportunity to establish their expertise within the TUC and generate leads for only $3,000.

The Ask the Experts Online Jam event turns the tables around and the leads come to you as community members contact your company's experts over a period of 4 hours for assistance and education on a range of topics you select around Tivoli products and technologies.

This cost effective on-line session now provides an innovative approach for:

Reaching a highly targeted audience of influencers and decision makers
Showcasing deep subject matter expertise
Connecting with community members on 1:1 basis
Originating compelling web content from the online dialogs that's archived on TUC, accessed often and tied to your brand
Helping your sales teams advance leads with your own prospects and up-sell customer targets
Generating leads!

How does Ask the Experts Online Jam work?
The service is available to ISVs, Solution Providers, Consultants, or any other IBM business partner with deep subject matter expertise. The partner's individual experts are available to the community to answer questions for a scheduled period of 4 hours. All participants are registered for the event which makes it easy to capture potential leads with the participant's question, organization and title.

Step 1:

Step 2:

Step 3:

The total Ask the Expert Online Jam service includes :

Delivery of 4 hour online jam session
All promotional activities
Training sessions for your experts prior to the call
Content archiving for x months after the event
Lead forwarding

Newsletter sponsorship

Gain brand and company exposure to our 15,000 + newsletter subscriber with traffic back to your website for only $500-$850 per issue

Prime positioning of your company's logo at the top mid section of the bi-monthly TUC Newsletter is available for $850 per issue.
Non-prime positioning of your company's logo and article below the mid-section of the newsletter page is available for $500 per issue. Content is limited to 75 words.
Content can include links back to your company website

Local User Group sponsorship
The Global Tivoli User Community has approximately one hundred user groups located worldwide that provide direct access to technical users. Sponsorships are available for local user group web pages hosted on the community site and can be tailored to fit your needs. User group members regularly access these pages for information on upcoming meetings.

Local user group sponsorship includes:

Sponsorship info and logo placed on web page for targeted user group pages, local groups up to all group worldwide.
Localized partner news can be posted and updated with self-service approach
$500/user group per year for up to 3 user groups; $300/user group for 4 or more UGs

Our special offers
Ask about our special "bundled pricing"! If you are interested in participating in more than one of our programs you may qualify for great discounts ...

Combine a Community Webcast followed by a Live Ask the Experts Online Jam (ATE) for only $5000 (a savings of $1000). A community webcast to the TUC membership prior to an ATE event is often recommended, to create buzz and a demand for more specific information. This is a simple and easy way to connect to potential leads in real time.

IBM Business Partners can reach multiple IBM SWG communities including WebSphere, Rational and Tivoli for special discounted pricing. We offer a 10% discount for sponsorship offerings targeting two communities and 15% for sponsorships that target three communities.

We offer private Ask the Expert Online Jam sessions that allow you to brand the event. (Email a.oliver@groupintelligence.com for pricing). Group Intelligence Inc. can also deliver this online event to your own customer / prospect base as a private service, from your own web site.

FAQ's

Can you provide specific community statistics around my company's product space?
Yes we can. Please contact our community manager Ahmondyllah Oliver Cole at a.oliver@groupintelligence.com to set up a meeting to discuss your needs.

Can any business partner participate?
Only IBM business partners meeting the following criteria may participate as sponsors:
- BP products can compliment/enhance the products
- must be an IBM Business Partner

Are my competitors allowed to sponsor the community?
This business partner engagement program is offered to all Tivoli/IBM business partners.

How can I track the effectiveness of my sponsorship?
Yes, you are given a quarterly report on the number of clickthroughs from our site to yours.

Please contact Ahmondyllah Oliver Cole (a.oliver@groupintelligence.com) for more information and to get started.